The Internet has completely changed the way consumers buy products and services – and this new behavior has just turned everything you knew about marketing on its head!
Today, almost 90% of the buying public goes online to research companies first before deciding whether or not to do business with them. It’s quick, easy to do, and millions of people shopping for products and services do it every day. You’ve probably done it yourself if you’ve ever chosen a restaurant or gone to a movie based on other people’s reviews.
This has suddenly become a huge game-changing opportunity for every business owner and local marketing executive today. Your company’s reputation is now what matters the most to consumers – it’s even more important than price for many people. It’s called “social proof” – customer reviews, testimonials, star ratings, comments, etc. – and it has quietly & quickly become the most important marketing strategy you can use for your business – one that most of your competitors don’t even know about yet!
Like most businesses, there’s a really good chance yours is listed right now on Yelp, Google Places, Yahoo Local, Angie’s List, YP.com, Merchant Circle and dozens of other high-traffic business directory websites where your past customers are writing reviews about you – and where new prospects are looking for you.
Why not give them what they’re looking for – and make choosing your business an easy decision for them to make?
Marketing your business today starts with building your
5-Star online business reputation, and here’s why:
“70% of consumers today trust online reviews. Only personal referrals from family and friends, at 92%, are a more trusted form of advertising.”
– 2013 Global Trust in Advertising study, the Nielsen Company
“Even after receiving a personal referral, almost 9 out of 10 people today go online to research the company just referred to them.”
– Real Strategic, 2014
“When choosing between similar products, 87% of customers choose the product from the company with the better reputation. Also, companies that develop a good reputation by taking good care of their customers are 25 – 85% more profitable.”
– Opinion Research, 2016
So how much sense does it make, then, to invest a lot of money in radio or TV advertising, direct mail campaigns, SEO for your website, Pay-Per-Click advertising, even building your word-of-mouth referral program – when 90% of your new prospects are going online FIRST to research your company’s reputation?
Listen, it’s as simple as this – if they don’t like the reputation they see – or if there’s no reputation to see at all – guess what? Game over! With a simple click of their mouse, they’re just going to choose another business with a better, more established reputation than yours.
THIS IS A REAL GAME-CHANGER, SO DON’T MISS THIS RARE OPPORTUNITY.
Happening over just the last couple of years, this new consumer behavior has temporarily leveled the online marketing “playing field” for you and your local competition. Competitors who have been out-spending your business for years in advertising have just been sent right back to the starting line – and now it’s a race to build the 5-Star reputation for your business before your competitors catch on and start building theirs.
There are only four types of online reputation your business can have:
A "Bad" reputation. Would you do business with a company that people have already written negative reviews about? Probably not. Bad reviews about a company are warnings telling you to stay away from it.
But isn't your company better than just "good"?A solid gold 5-Star reputation. This is the only type of reputation your company wants. When prospects see a 5-Star rated company, it's the same as hearing their friends & family recommending your company. It's the online equivalent of getting personal referrals.
SO START BUILDING YOUR OWN 5-STAR ONLINE REPUTATION TODAY
AND WATCH AS MORE NEW CUSTOMERS START FLOWING IN!
Today, It All Begins With Reputation, so Don’t Wait – Request Your Own Private Business Reputation Analysis & Free Strategy Session With Me (a $350 value)
For a limited time I will provide you with a complimentary detailed evaluation of your company’s online reputation and design a personalized plan for you on how to build and market a 5-Star professional online reputation that will help you boost your sales, grow your business, and increase your personal wealth. I’ve been helping local business owners do this for years, and can personally tell you just how effective “reputation marketing” has now become for businesses of all sizes everywhere.
To prepare for our meeting, please help me get to know you and your business better. Provide the information below and you’ll be taken to my calendar where you can schedule your personal strategy session.
Please fill in the following information:
Thanks! I’m looking forward to hearing from you!
Steve Houston
Owner, NetCentricity
PS. Hey, I have to practice what I preach – see what people are saying about ME online:
